These are very touching works. We need more advertising like this. It's humanizing.
It's good to know that the concept was built around your work (not the other way around).
Adam McCauley December 15, 2008
One of the many things that's so great about these is that, like Steve Brodner's N.Yorker vids, we get to see your thinking in progress.
Did you work with the writers on this, or did you effectively act as a writer as well?
Amazing stuff, and so cool the agency has trusted you to work your magic.
Hanoch Piven December 16, 2008
Thanks everybody for the nice comments.
Flaherty yes I can believe I'm paid to have fun cause
it is not always fun! (it is MOSTLY fun)
Adam there wasn't really much writing to do but I was present in most of the meetings as the concept of the movies was developing.
The Ad Agency knew exactly what they were doing quite from the beginning. There was a searching period though for all of us.
I feel for the first time I produced work which works specifically well within the Advertising world which is very different from the other worlds I am active in.
And amongst the reasons for that I have to stress the presence of a Creative Director who understands your work and knows how to push it in the right direction on one hand but defends it when needed to keep the campaign in the right tone.
I have worked with many CDs over the years but I haven't met many brilliant, wise and bold Creative Directors as Gideon Amichay.
Anyway, back to work...